Consumer Behaviour in Slovakian Food Market

The objective of the article is to provide results of analysis of consumer behaviour on the market with food in the Slovakia. The article is focused on identification of factors, which influence the behaviour, and suggest recommendations applicable for businesses operating on the market of food and created comparison with consumer in Czech Republic. Secondary data were obtained from the available studies, surveys and statistics in order to get a basic overview of the retail market in the Slovak Republic and put into context with the results obtained from primary research conducted in Slovak Republic (n = 1170, 2013) and Czech Republic (n = 5809, 2013). The results are introducing the complex of characteristic features of Slovak consumers, which differ from the Czech consumer.