PROMOTING CREATIVITY AND INNOVATIONS IN SMALL AND MEDIUM ENTERPRISES

There are many driving forces that promote creativity and innovation in enterprises. In the last decade managers and theorists started to recognize, that one of the main driving forces behind creativity and innovation, is the organizational culture, especially the innovation-enhancing norms that promote creativity and innovation. It can be stated, that the components of organizational culture (shared value, beliefs and behavioural norms) are key in promoting the generation and implementation of new and useful ideas. Implementation of innovation-enhancing norms encourages everyone in enterprise to develop original and useful proposals and promotes innovative ways of solving problems and finding solutions. The aim of the article is to present the organizational culture, especially the innovation-enhancing norms as an important element, that promote creativity and innovation in small and medium enterprises. The stress is given to explain the contents and the role of key norms supporting creativity and innovations in small and medium enterprises.