Strategic partnerships for the 21st century

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作者
Jones, RF
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TQ [化学工业];
学科分类号
0817 ;
摘要
The state of the art in strategic planning today has changed from self-contained integration to linking up with a suitable partner, in order to be at the forefront of a market and/or a technology with minimal investment and risk. Partnerships range from simple cooperations or formal joint ventures, covering small-scale R&D to world-scale manufacturing. Is the recent surge in the formation of large corporate combinations evidence of an important trend or is it merely a passing fashion? What are the risks and rewards?
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页码:2930 / 2932
页数:3
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