How will disadvantaged consumers cope with marketing communications

被引：0

作者：

Qualls, W ^{[1
]}

Alwitt, L ^{[1
]}

Williams, J ^{[1
]}

机构：

[1] MIT,ALFRED P SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139

来源：

MARKETING AND PUBLIC POLICY CONFERENCE PROCEEDINGS | 1996年 / 6卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：25 / 25

页数：1

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