Integration of Kansei Engineering and Quality Function Deployment (QFD) for Product Development : A Literature Review

Kansei is a Japanese word that means consumers' feelings and psychological imagery about new products. Kansei Engineering aims to produce new products based on the feelings and demands of consumers. Quality Function Deployment can be defined as a mechanism or process for determining customer requirements which are further translated into technical characteristics, so that every level of organization and functional area are able to understand and make improvements to achieve the objectives of consumer product selection that now seems irrational. However, price, quality assurance and functionality are no longer the choice's main criteria, but what attracts and invites the five senses has become the choice. Spoiling customers is now critical issues to long-term business success. Through Kansei Engineering can help translate customer feelings into design specifications, while QFD can help companies to determine customer desires. This paper provides a combined analysis of method reviews from Kansei Engineering with Quality Function Deployment. Several international journal articles published in 2010-2019. Thorough analysis has been carried out and focused on this paper on practical use.