机构:
Western Washington Univ, Coll Business & Econ, Mkt, Bellingham, WA 98225 USAWestern Washington Univ, Coll Business & Econ, Mkt, Bellingham, WA 98225 USA
Love, Edwin
JOURNAL OF PRODUCT AND BRAND MANAGEMENT,
2013,
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: 429
-
+
机构:
Univ Bologna, Fac Med & Chirurg, Comunicaz Med Paziente, Bologna, Italy
FNOMCeO, Area Strateg Comunicaz, Bologna, ItalyUniv Bologna, Fac Med & Chirurg, Comunicaz Med Paziente, Bologna, Italy