E-commerce and end delivery issues

E-commerce businesses have been undergoing rapid development for the last five years in the United States and for the past two years in Europe. This sustained growth illustrates the existence of a demand for this type of service, particularly among the youth. Beyond the start-up phase, e-commerce companies are continuing to generate significant losses, which point to organisational defects, the most serious being logistic support to this business. Analysis of the e-commerce issue is delicate, given the haziness of the activity's perimeter. E-commerce start-ups offer services similar to traditional mail-order, and consumer retailing is not clearly stating its objectives in creating its own e-commerce sites. Logistics is not an organisational technique that is adapted to the rapid and unpredictable changes that e-commerce is experiencing today. Logistics related problems in e-commerce vary according to the type of commercial activity involved, but they are often considerable and sometimes result from the precipitation with which these activities were set up. Home delivery service expanded to grocery purchases, as offered by a number of major retailers, is an even more sensitive issue. In the current state of the market and the organisations implemented, the cost of delivery exceeds 8 Euros and often leaves customers dissatisfied with the often approximate conformity of the order. The situation can only improve with the organisation of truly adapted delivery systems, which will most likely require commercial pooling actions.