EVALUATING THE READABILITY OF MARKETING RESEARCH TEXTBOOKS: AN INTERNATIONAL COMPARISON

被引：0

作者：

Berndt, Adele ^{[1
]}

Wayland, Jane ^{[2
]}

机构：

[1] Jonkoping Int Business Sch, Jonkoping, Sweden

[2] Univ Arkansas, Little Rock, AR 72204 USA

来源：

THRIVING IN A NEW WORLD ECONOMY | 2016年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：247 / 247

页数：1

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