EVALUATING THE READABILITY OF MARKETING RESEARCH TEXTBOOKS: AN INTERNATIONAL COMPARISON

被引：0
|
作者：
Berndt, Adele [1 ]
Wayland, Jane [2 ]
机构：
[1] Jonkoping Int Business Sch, Jonkoping, Sweden
[2] Univ Arkansas, Little Rock, AR 72204 USA
来源：
THRIVING IN A NEW WORLD ECONOMY | 2016年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：247 / 247
页数：1
相关论文
共 50 条
  • [1] Evaluating the readability of marketing research textbooks: an international comparison
    Berndt, Adele
    Wayland, Jane P.
    [J]. JOURNAL OF INTERNATIONAL EDUCATION IN BUSINESS, 2014, 7 (01) : 47 - 59
  • [2] EVALUATING THE READABILITY OF SCHOOL TEXTBOOKS - AN INDIAN STUDY
    AGNIHOTRI, RK
    KHANNA, AL
    [J]. JOURNAL OF READING, 1992, 35 (04): : 282 - 288
  • [3] READABILITY OF OPERATIONS-RESEARCH TEXTBOOKS
    RENDER, B
    STAIR, RM
    STEARNS, GK
    VILLERE, M
    [J]. OPERATIONS RESEARCH, 1975, 23 : B318 - B318
  • [4] READABILITY OF OPERATIONS-RESEARCH AND OPERATIONS MANAGEMENT TEXTBOOKS
    RENDER, B
    STAIR, RM
    STEARNS, GK
    VILLERE, M
    [J]. INTERFACES, 1976, 7 (01) : 99 - 105
  • [5] READABILITY AND THE CHOICE OF TEXTBOOKS
    BERRY, KO
    LEE, D
    [J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 1980, 180 (AUG): : 9 - CHED
  • [6] DETERMINING THE READABILITY OF TEXTBOOKS
    GIORDANO, G
    [J]. ACADEMIC THERAPY, 1985, 20 (05): : 533 - 538
  • [7] Research performance of marketing academics and departments: An international comparison
    Soutar, Geoffrey N.
    Wilkinson, Ian
    Young, Louise
    [J]. AUSTRALASIAN MARKETING JOURNAL, 2015, 23 (02): : 155 - 161
  • [8] READABILITY OF TEXTBOOKS IN EDUCATIONAL PSYCHOLOGY
    Witherington, H. Carl
    [J]. JOURNAL OF EDUCATIONAL RESEARCH, 1952, 46 (03): : 227 - 230
  • [9] READABILITY OF BUSINESS LAW TEXTBOOKS
    STEARNS, GK
    VILLERE, MF
    [J]. AMERICAN BUSINESS LAW JOURNAL, 1975, 13 (01) : 103 - 107
  • [10] READABILITY OF SCHOOL BIOLOGY TEXTBOOKS
    GOULD, CD
    [J]. JOURNAL OF BIOLOGICAL EDUCATION, 1977, 11 (04) : 248 - 252
12345