Farmers' information acceptance behavior in China

被引：0
|
作者：
Zhang, Jingjing [2 ]
Zheng, Xiaoping [2 ]
Zhang, Xiaoshuan [1 ]
Fu, Zetian [1 ,2 ]
机构：
[1] China Agr Univ, Coll Informat & Elect Engn, Beijing 100083, Peoples R China
[2] China Agr Univ, Coll Econ & Management, Beijing 100083, Peoples R China
来源：
AFRICAN JOURNAL OF AGRICULTURAL RESEARCH | 2010年 / 5卷 / 03期
关键词：
Acceptance; technology acceptance model; perceived usefulness; perceived ease of use; perceived risk;
D O I：
暂无
中图分类号：
S [农业科学];
学科分类号：
09 ;
摘要：
This study attempts to provide insights into farmers' information acceptance behavior in China. The paper proposes an integrated model based on the technology acceptance model (TAM). Correlation and regression analyses are used to investigate the determinants. The results show that income, attitude, risk preference, perceived usefulness, searching motivation and experience affect farmers' agricultural information acceptance directly.
引用
收藏
页码：217 / 221
页数：5
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