FARMERS' INFORMATION USAGE INTENTION IN CHINA BASED ON THE TECHNOLOGY ACCEPTANCE MODEL

被引：0
|
作者：
Zhang, Jingjing [1 ]
Zhang, Xiaoshuan [1 ]
Mu, Weisong [1 ]
Zhang, Jian [1 ]
Fu, Zetian [1 ]
机构：
[1] China Agr Univ, Minist Educ, Key Lab Modern Precis Agr Integrat, Beijing 100083, Peoples R China
来源：
COMPUTER AND COMPUTING TECHNOLOGIES IN AGRICULTURE II, VOLUME 3 | 2009年
关键词：
information demand; usage intention; technology acceptance model; perceived usefulness; perceived ease of use; perceived risk;
D O I：
暂无
中图分类号：
S [农业科学];
学科分类号：
09 ;
摘要：
Information technology acceptance has received much attention, but little research has been conducted to assess farmers' information adoption. Despite the importance of information, its value will not be realized if farmers are reluctant to accept it. This research aims to study farmers' information adoption in China, in order to provide some decision-making advice for the people and organization who supply the agriculture information. The model of information usage intention has been established based on the Technology Acceptance Model (TAM). A sample of 231 farmers participated in this study. The results show that the factors which influence the usage willingness for information are perceived usefulness, perceived ease of use, learning intention, risk preference and experience in information before. In addition, income and education may also affect the decision.
引用
收藏
页码：1845 / 1853
页数：9
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