Network Marketing Businesses and Chinese Ethnicity Immigrants in Australia

被引：3
|
作者：
Dai, Fu [1 ]
Teo, Stephen T. T. [2 ]
Wang, Karen Yuan [3 ]
机构：
[1] Xiamen Univ, Tan Kah Kee Coll, Sch Business, Management, Xiamen, Peoples R China
[2] RMIT Univ, Sch Management, Human Resource Management, Melbourne, Vic, Australia
[3] Univ Technol Sydney, UTS Business Sch, Management, Sydney, NSW, Australia
来源：
JOURNAL OF SMALL BUSINESS MANAGEMENT | 2017年 / 55卷 / 03期
关键词：
PLANNED BEHAVIOR; SELF-EFFICACY; ENTREPRENEURSHIP; MOTIVATION; MODELS; PERSONALITY; PERFORMANCE;
D O I：
10.1111/jsbm.12244
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This study adopts two theoretical perspectives, Social Cognitive Theory and Theory of Planned Behavior, to examine a model of network marketing business participation by Chinese immigrants in Australia. A structural equations modeling analysis showed that the social environment within a network marketing organization positively influences the self-efficacy of Chinese network marketers and their desire to seek opportunities. These factors positively influence the actions undertaken by network marketers, and subsequently, impact positively on their performance outcome.
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页码：444 / 459
页数：16
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