LITERATURE REVIEW OF PRODUCT DEVELOPMENT IN MASS PERSONALIZATION AND MASS INDIVIDUALIZATION

The transitions between the three paradigms of production highlight the shift from mass production to mass personalization and individualization, following the requirement of multiple products, based on modules configurable in different variants. The products have open architecture are developed at the customer requirement and with his involvement. Literature review resulting from the research of the main databases refers to the new product development process, smart product development, open architecture product, in mass individualization and mass personalization. The aim of the research is to develop an open architecture product configurator. Finally, the future of production is presented, consisting of modular and efficient manufacturing systems, which allow one to obtain individualized products in the economic conditions of mass production.