Electronic word-of-mouth, box office revenue and social media

被引：46

作者：

Baek, Hyunmi ^{[1
]}

Oh, Sehwan ^{[2
]}

Yang, Hee-Dong ^{[3
]}

Ahn, JoongHo ^{[4
]}

机构：

[1] Hanyang Univ, Dept Informat Sociol, Seoul, South Korea

[2] Kyungpook Natl Univ, Sch Business Adm, Daegu, South Korea

[3] Ewha Womans Univ, Ewha Sch Business, Seoul, South Korea

[4] Seoul Natl Univ, Coll Business Adm, Seoul 151, South Korea

来源：

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS | 2017年 / 22卷

关键词：

Box office effects; Electronic word-of-mouth; Innovation diffusion; Interpersonal communication; Mass media; Movies; Social media; PRODUCT SALES; REVIEWS; DYNAMICS; MOVIES; POWER; BLOG;

D O I：

10.1016/j.elerap.2017.02.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We investigate how electronic word-of-mouth through different types of social media impacts of box office revenue across different phases of movie screening based on Roger's innovation diffusion model. We collected daily electronic word-of-mouth for movies from February to October 2012 from Twitter, Yahoo! Movies, YouTube, and blogs. The results indicate that Twitter influences on box office revenue were greater in the initial stage of a movie's opening, because of its high immediacy and diffusion characteristics. Yahoo! Movies was more influential in the late stage of a movie's opening because of high persuasion characteristics. Since blogs and YouTube contain characteristics of mass media and interpersonal communication media, we found that there were no differences for the impacts of blogs and YouTube on box office revenue between the initial and later stages. (C) 2017 Elsevier B.V. All rights reserved.

引用

页码：13 / 23

页数：11

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