Advertising services in the Internet marketplace

被引:0
|
作者
Yang, J [1 ]
机构
[1] Tilburg Univ, Infolab, NL-5000 LE Tilburg, Netherlands
关键词
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
The Internet now makes it possible for people building complex applications by combining data and processing offered by different information systems (services) available across the network. These services are normally with very diverse data structure and processing capabilities. Query processing in this kind of environment is a difficult problem due to the wide range of capabilities of the services. We believe to have a proper way to describe the structure, functionalities, the capabilities for the services is the first step towards generate feasible and efficient query plan(s) for the underlying service to process. In this paper we propose a framework for service description.
引用
收藏
页码:426 / 433
页数:2
相关论文
共 50 条
  • [31] TARNISHED GOODS AND SERVICES IN MARKETPLACE
    SHOVER, N
    [J]. URBAN LIFE AND CULTURE, 1975, 3 (04): : 471 - 488
  • [32] Buying services and the media marketplace
    Bogart, L
    [J]. JOURNAL OF ADVERTISING RESEARCH, 2000, 40 (05) : 37 - 41
  • [33] An online marketplace for archival services
    Niu, Jinfang
    [J]. GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION, 2023, 72 (6/7) : 685 - 699
  • [34] IN MEDICAL-SERVICES MARKETPLACE
    SOLOMON, HS
    [J]. AMERICAN JOURNAL OF PUBLIC HEALTH, 1975, 65 (06) : 647 - 647
  • [35] Advertising on the Internet - Comparative law and truth in advertising
    Leistner, M
    [J]. IIC-INTERNATIONAL REVIEW OF INDUSTRIAL PROPERTY AND COPYRIGHT LAW, 2002, 33 (03): : 382 - 382
  • [36] Smartphone App Categorization for Interest Targeting in Advertising Marketplace
    Radosavljevic, Vladan
    Grbovic, Mihajlo
    Djuric, Nemanja
    Bhamidipati, Narayan
    Zhang, Daneo
    Wang, Jack
    Dang, Jiankai
    Huang, Haiying
    Nagarajan, Ananth
    Chen, Peiji
    [J]. PROCEEDINGS OF THE 25TH INTERNATIONAL CONFERENCE ON WORLD WIDE WEB (WWW'16 COMPANION), 2016, : 93 - 94
  • [37] Comprehensive measurement of advertising effectiveness: Notes from the marketplace
    WrightIsak, C
    Faber, RJ
    Horner, LR
    [J]. MEASURING ADVERTISING EFFECTIVENESS, 1997, : 3 - 12
  • [38] ADVERTISING IN THE 1980S - SELLING IN A SEGMENTED MARKETPLACE
    MCCULLOUGH, RL
    [J]. CEREAL FOODS WORLD, 1980, 25 (08) : 454 - 457
  • [39] Platform Manipulation in Online Retail Marketplace with Sponsored Advertising
    Long, Fei
    Liu, Yunchuan
    [J]. MARKETING SCIENCE, 2024, 43 (02) : 317 - 345
  • [40] An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace
    Sun, Haoyan
    Fan, Ming
    Tan, Yong
    [J]. INFORMATION SYSTEMS RESEARCH, 2020, 31 (01) : 37 - 56