Knowledge-Based New Product Development through Knowledge Transfer and Knowledge Innovation

This paper develops and presents the concept of knowledge-based new product development in an effort to explain the role of knowledge in new product development and the process of innovation management. Due to advances in science and technology and the rapid changes in the market, a product's life cycle has become much shorter than it was before. A new product strategy is an important activity that helps enterprise to survive and make continuous improvements. Most enterprises have placed great emphasis on shortening the time for a new product coming into the market. The aim of this paper provides the integration of knowledge management value and innovation management to introduces a strategic management approach towards knowledge innovation as a source of sustainable competitive advantage