Empirical study of E-loyalty influencing factors

It is an important challenge that e-business is facing currently in the virtual world of internet to keep customer loyalty. This paper has conducted empirical examination under the native environment, which in view of theoretical models of E-loyalty influenced factors that proposed by Gommans and so on. The result supports the customer perceived value, website brand construction, network trust, network technology and customer service, such things have important role on the formation and development of the E-loyalty. The research has positive significance to get the comprehensive understanding and grasp of the formation regular pattern of online customer loyalty.