BRANDS AND MOBILE: THE USE OF APPLICATIONS FOR APPROACH WITH THE PUBLIC

被引：0

作者：

Ghisleni, Tais Steffenello ^{[1
]}

Rezer, Rafaela Milani ^{[1
]}

机构：

[1] Univ Franciscana, UFN, Santa Maria, RS, Brazil

来源：

CADERNOS EDUCACAO TECNOLOGIA E SOCIEDADE | 2019年 / 12卷 / 04期

关键词：

visibility; strategies; brands; mobile apps; mobile;

D O I：

10.14571/brajets.v12.n4.410-428

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Mobile advertising is an environment that you can not escape, because of that, is a great knowledge about how the environment works and how the possibilities it offers. Thinking about that the present work was developed with the objective of of studying the apps developed by brands for the approximation with the public. It was analyzed as at brands Nestle, Faber Castell, Neosaldina e Suvinil develop their strategies to gain visibility and stay in the market. With qualitative and exploratory character, the study was conducted from indirect observations of the applications and analysis of content where it was possible to verify that the brands are not using all the possibilities that the mobile environment offers.

引用

页码：410 / 428

页数：19

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