UNDERSTANDING DIFFERENCES IN CUSTOMER WILLINGNESS TO PAY (WTP): CONTEXT EFFECTS, ATTRIBUTE FRAMING, AND PERCEPTIONS OF FAIRNESS

被引：0
|
作者：
Dixit, Ashutosh [1 ]
Hall, Kenneth D. [1 ]
Whipple, Thomas W. [1 ]
Bertram, Nicholas R. [1 ]
机构：
[1] Cleveland State Univ, Cleveland, OH 44115 USA
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：175 / 175
页数：1
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