Conducting state-of-the-art cross-cultural research

被引：4

作者：

Taylor, Charles R. ^{[1
]}

机构：

[1] Villanova Univ, Villanova, PA 19085 USA

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2014年 / 33卷 / 04期

关键词：

INTERNATIONAL ADVERTISING RESEARCH; INSIGHTS; STRATEGY;

D O I：

10.2501/IJA-33-4-627-631

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：627 / 631

页数：5

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