The Impact of Targeting Technology on Advertising Markets and Media Competition

被引：51
|
作者：
Athey, Susan [1 ]
Gans, Joshua S. [2 ]
机构：
[1] Harvard Univ, Dept Econ, Cambridge, MA 02138 USA
[2] Univ Melbourne, Melbourne Business Sch, Carlton, Vic 3053, Australia
来源：
AMERICAN ECONOMIC REVIEW | 2010年 / 100卷 / 02期
关键词：
D O I：
10.1257/aer.100.2.608
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：608 / 613
页数：6
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