What consumers wish brand managers knew

被引：0
|
作者：
Langer, J
机构：
来源：
EXPERTS REPORT ON... BRANDS IN THE FAST-FORWARD FUTURE - THE ARF 43RD ANNUAL CONFERENCE AND RESEARCH EXPO '97 | 1997年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：77 / 84
页数：8
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