Hidden Meanings of Image of Communication in the Medium of Photography (Wisdom and Madness of Photography)

In their theoretical study, the authors of the paper address the hidden meanings of image of communication in the medium of photography. Specifically, they focus on the encoding and subsequent interpretation of images on the basis of their inner construction. At the same time, the authors are trying to find an answer to philosophical questions - whether photography is wise or rather foolish, whether it represents life or death, and contemplate the question of whether a photograph is more an embalming of a moment or its memento mori.