Pricing decision models analysis in a manufacturer-retailer supply chain (ID: 6-042)

被引：0

作者：

Li Rongping ^{[1
]}

Du Gang ^{[1
]}

Liu Mingguang ^{[1
]}

Ling Wei ^{[1
]}

机构：

[1] Tianjin Univ, Sch Management, Tianjin 300072, Peoples R China

来源：

PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-5: INDUSTRIAL ENGINEERING AND MANAGEMENT INNOVATION IN NEW-ERA | 2006年

关键词：

supply chain; pricing; coordination mechanisms;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This paper focuses on the problem of pricing decision of the manufacturer-retailer supply chain with manufacturer as a. leader. Firstly, basic pricing decision model is developed. Secondly, models are developed and analyzed including non-cooperative pricing model, completely cooperative pricing model and incompletely cooperative pricing model. Finally, coordination mechanisms for cooperative pricing are given, the conclusion is deduced that, both the profits of the manufacturer and the gross profits of the manufacturer-retailer increase as the cooperative modes changing from distributing, incomplete cooperation, complete cooperation to direct distribution, while the profits of the retailer decrease as the cooperative modes changing from distribution, incomplete cooperation, complete cooperation to direct distribution.

引用

页码：2342 / 2347

页数：6

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