Temporal effects of online customer reviews on restaurant visit intention: the role of perceived risk

被引：22
|
作者：
Huifeng, Pan [1 ]
Ha, Hong-Youl [2 ]
机构：
[1] Shanghai Univ Polit Sci & Law, Dept Econ & Management, Shanghai, Peoples R China
[2] Dongguk Univ, Dept Int Trade, 30,Pildong Ro 1 Gil, Seoul, South Korea
来源：
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT | 2021年 / 30卷 / 07期
关键词：
Online customer reviews; risk perceptions; temporal effects; longitudinal study; restaurant sector;
D O I：
10.1080/19368623.2021.1897053
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examines the linkages among performance and financial risks, online customer reviews, and restaurant revisit intention. Using a survey of 274 respondents for two time-intervals (T1 and T2), the results for T1 reveal that online customer reviews directly affect restaurant visit intention and performance risk, and financial risk directly affects restaurant visit intention. In contrast, the results for T2 show that online customer reviews have an insignificant impact on performance risk, while financial risk similarly does not have a significant impact on restaurant visit intention. Moreover, the temporal effects of online customer reviews on restaurant (re)visit intention decrease over time. Interestingly, while online customer reviews affect performance risk for the first visit (T1) to a restaurant, their impact on financial risk for the subsequent visit (T2) reduces. By adding new approaches to the discussion about the evolution of online review effects, the results speak to both scholars and managers.
引用
收藏
页码：825 / 844
页数：20
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