TRUST BUILDING ON ELECTRONIC MARKETPLACES IN THE FIELD OF ESCROW SERVICES AND ONLINE DISPUTE RESOLUTION

Globalisation supported by information and communication technologies changes rules of the competitiveness and increases the significance of information, knowledge and networking of companies for the regional economies. The network cooperation resulted in the business-to-business electronic marketplaces. However, as the range as well as the number of companies operates via e-marketplaces, the need for efficient trust-building tools has emerged The absence of trust building mechanisms and strategies was identified within several studies and it is also the critical factor for the European initiative Digital Ecosystem. This work is focused on effective trust building strategies development for electronic business platforms. Based on trust building mechanism identification, the questionnaire-based analysis of its significance and minimum level was conducted In the paper, on the base of conducted research, the hypothesis in the field of Escrow services, Online Dispute Resolution and particular mechanisms impact on the strategies were formulated and tested.