Electronic intermediaries and trust-building in electronic marketplaces

被引：0

作者：

Wang, Yi ^{[1
]}

Shi, Xinping ^{[1
]}

机构：

[1] Hong Kong Baptist Univ, Dept Finance & Decis Sci, Kowloon, Hong Kong, Peoples R China

来源：

PROCEEDINGS OF THE 11TH ANNUAL CONFERENCE OF ASIA PACIFIC DECISION SCIENCES INSTITUTE: INNOVATION & SERVICE EXCELLENCE FOR COMPETITIVE ADVANTAGE IN THE GLOBAL ENVIRONMENT | 2006年

关键词：

electronic intermediaries; trust;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

While the critical implications of trust in e-commerce and e-marketplace have been widely touted, the importance and trust-building function of electronic intermediaries seem to be neglected. Drawing on trust, e-commerce and intermediaries literatures, this paper has threefold goals: 1) to investigate the trust-building functions of electronic intermediaries in e-marketplace environment; 2) to develop a trust framework of electronic intermediaries; and 3) to specify the factors influencing trust building of electronic intermediaries and propose a few propositions for further research on the trust-building functions of e-marketplaces.

引用

页码：221 / +

页数：2

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