E-Commerce and Tourism Marketing in the Era of Mobile Internet

被引：0
|
作者：
Ding Ziqian [1 ]
机构：
[1] Tianjin Univ Finance & Econ, Tianjin, Peoples R China
来源：
PROCEEDINGS OF THE 12TH EURO-ASIA CONFERENCE ON ENVIRONMENT AND CSR: TOURISM, SOCIETY AND EDUCATION SESSION, PT I | 2016年
关键词：
Mobile Internet; E-commerce; Tourism Marketing; Tourists' Satisfaction;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Mobile commerce as an emerging e-commerce mode has broad application prospects in tourism marketing. How to apply it to tourism marketing has become the focus of attention of tourism development. In this paper, the author summarizes problems existing in traditional tourism e-commerce marketing, analyzes new opportunities and challenges faced by tourism marketing in mobile internet era, and then puts forward several marketing strategies that tourism companies can adopt to increase customers' satisfaction in mobile internet era.
引用
收藏
页码：88 / 95
页数：8
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