On the customer relationship management of e-commerce age

被引：0
|
作者：
Li, G [1 ]
Yang, J [1 ]
机构：
[1] Wuhan Univ, Key Res Ctr Informat Resource, Wuhan 430072, Peoples R China
来源：
PROCEEDINGS OF 2002 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II | 2002年
关键词：
electronic commerce; customer relationship management;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
By analyzing how to efficiently manage the customer resources in the new competition environment, this article brings forward the new management concept---customer relationship management (CRM), and analyzes the background, target of CRM, and customer care and customer satisfaction in CRM. Finally, the article elaborates on the culture characters which support CRM and the key of successful CRM implementation.
引用
收藏
页码：24 / 28
页数：5
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