Evaluating E-Commerce User Interfaces: Challenges and Lessons Learned

被引:0
|
作者
Blum, Rainer [1 ]
Khakzar, Karim [1 ]
机构
[1] Univ Appl Sci, Hsch Fulda, D-36039 Fulda, Germany
来源
关键词
E-Commerce; User Interface Evaluation; Rapid Prototyping; Evaluation Methodology;
D O I
暂无
中图分类号
TP301 [理论、方法];
学科分类号
081202 ;
摘要
This paper presents lessons learned from a user interface evaluation concerning the applied methodical approach. Four alternative implementations of product catalogue navigation and presentation components for online clothing shops were evaluated in a comparative study. The resulting rather complex experimentation setting revealed interesting issues for the design of similar experiments. After describing the study's methodical setup the paper analysis relevant aspects of the applied approach. Finally, lessons learned are derived that are of relevance for user interface testing methodology in related contexts.
引用
收藏
页码:653 / 660
页数:8
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