Lessons learned from an initial e-commerce failure by a catalog retailer

被引：5

作者：

Phan, DD ^{[1
]}

Chen, JQ

Ahmad, S

机构：

[1] St Cloud State Univ, Business Comp Informat Syst Dept, St Cloud, MN 56301 USA

[2] St Cloud State Univ, Dept Management, St Cloud, MN 56301 USA

来源：

INFORMATION SYSTEMS MANAGEMENT | 2005年 / 22卷 / 03期

关键词：

D O I：

10.1201/1078/45317.22.3.20050601/88740.2

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

As companies rushed into E-commerce in the late 1990s, many predicted that existing catalog retailers would have a natural advantage over physical store retailers. However, confusing market signals and incorrect management assumptions led to some poor decisions. This article explores what went wrong with a successful catalog retailer, Fingerhut Inc., as it initially embraced E-commerce in the late 1990s, and some of the lessons learned.

引用

页码：7 / 13

页数：7

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