Customer Relationship Management in Chinese Aluminum Industry

被引：0
|
作者：
Wang Tao [1 ]
Xing Shuhe [1 ]
机构：
[1] Wuhan Univ, Sch Econ & Management, Wuhan 430072, Hubei, Peoples R China
来源：
PROCEEDINGS OF 2009 CONFERENCE ON SYSTEMS SCIENCE, MANAGEMENT SCIENCE & SYSTEM DYNAMICS, VOL 7 | 2009年
关键词：
Customer relationship management; aluminum industry; application;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The paper briefly introduces the research literature Of the western customer relationship management in aspects of the resource, concept and execution etc., and points out the partial inadequacies in the existing literature and practical implementation. With the application of customer relationship management in Chinese aluminum industry, this paper offers certain practical reference for the research direction of the potential customer relationship management, especially in the research of unprofitable customer management.
引用
收藏
页码：73 / 77
页数：5
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