Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

被引：27

作者：

Ivens, Bjoern Sven ^{[2
]}

Pardo, Catherine ^{[3
]}

Tunisini, Annalisa ^{[1
]}

机构：

[1] Univ Urbino Carlo Bo, Dept Business Studies, I-61029 Urbino, PU, Italy

[2] Otto Friedrich Univ Bamberg, Fac Social & Econ Studies, D-96052 Bamberg, Germany

[3] EMLYON Business Sch, F-69134 Ecully, France

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2009年 / 38卷 / 08期

关键词：

Marketing/purchasing; Organizational issues; Integration; R-AND-D; ORGANIZATION; INTERFACE; IMPLEMENTATION; STRATEGY;

D O I：

10.1016/j.indmarman.2009.06.008

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article is the introductory paper to the special issue on "Organizing and Integrating Marketing and Purchasing in Business markets". it analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It introduces the different contributions to the special issue and draw some reflections on further research steps. (C) 2009 Elsevier Inc. All rights reserved.

引用

页码：851 / 856

页数：6

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