Editorial: Building "engagement," one brick at a time

被引：6

|

作者：

Woodard, Bob

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 2006年 / 46卷 / 04期

关键词：

D O I：

10.2501/S0021849906060442

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：353 / 354

页数：2

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