An Analysis of Level of Customer Satisfaction in FMCG sector

被引：0

作者：

Goel, Manisha ^{[1
]}

Sindwani, Rajiv ^{[1
]}

Chauhan, Anushree ^{[1
]}

Sharma, Bhawna ^{[1
]}

机构：

[1] JC Bose Univ Sci & Technol, YMCA Faridabad, Dept Management Studies, Faridabad, Haryana, India

来源：

PACIFIC BUSINESS REVIEW INTERNATIONAL | 2019年 / 11卷 / 10期

关键词：

Customers; Customer expectation; Profit; Status; Satisfaction; Satisfied customer;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Now a days, Customers are being considered as king of the market for any business. It is important for all the business organizations to meet the expectations of their customers. It has become essential for success of any business to know whether their customers are satisfied or not. Customer Satisfaction is the measure of how the needs and responses are collaborated and delivered to customer expectation. It can only be attained if the customer has an overall good relationship with the company. The present study is focused on comparative analysis of level of customer satisfaction in FMCG sector. For the purpose of the study various factors affecting customer satisfaction in FMCG sector has been analysed in detail.

引用

页码：18 / 27

页数：10

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