Regulatory positions toward advertising puffery of the Uniform Commercial Code and the Federal Trade Commission

被引：11

作者：

Preston, IL

机构：

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 1997年 / 16卷 / 02期

关键词：

D O I：

10.1177/074391569701600214

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The author compares recent developments involving the Uniform Commercial Code (UCC) and the Federal Trade Commission (FTC) on the legal treatment of puffery claims in advertising. The author offers the opinion that changes now being made in the UCC will create a more appropriate approach to puffery than the longstanding unchanged position of the FTC.

引用

页码：336 / 344

页数：9

共 50 条

[11] FEDERAL TRADE COMMISSION - DEVELOPMENTS IN ADVERTISING REGULATION AND ANTITRUST POLICIES
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[20] TOWARD A SATISFACTORY FIXTURE DEFINITION FOR UNIFORM COMMERCIAL CODE
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