Regulatory positions toward advertising puffery of the Uniform Commercial Code and the Federal Trade Commission

被引：11
|
作者：
Preston, IL
机构：
来源：
JOURNAL OF PUBLIC POLICY & MARKETING | 1997年 / 16卷 / 02期
关键词：
D O I：
10.1177/074391569701600214
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The author compares recent developments involving the Uniform Commercial Code (UCC) and the Federal Trade Commission (FTC) on the legal treatment of puffery claims in advertising. The author offers the opinion that changes now being made in the UCC will create a more appropriate approach to puffery than the longstanding unchanged position of the FTC.
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页码：336 / 344
页数：9
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