Characterization techniques based on emission spectroscopy are used to investigate matrix effects in laser induced plasmas obtained from metallic samples with Ni, Cu and Al matrices. An infrared Nd:YAG laser is used to generate the plasmas in air at atmospheric pressure. The plasma emission is detected at the time window 3-4 mu s. Combining the Boltzmann plot, Stark shift, and curve-of-growth (COG) methods, a set of four parameters (T, N-e, Nl, beta A) is determined for each matrix that provides a complete description of the plasma emission, assuming the model of a homogeneous plasma in local thermodynamic equilibrium. For the COG measurements, a total of 28 metallic samples were prepared with varying concentrations of an element, selected to form a binary sample with the matrix element. The results reveal the existence of a weak matrix effect that leads to a variation of the plasma parameters. The smallest variation is obtained for the temperature, which is higher in about 500 K (4%) for the Cu matrix. The greatest electron density (20% variation) and NI (50% variation) correspond to the Al sample. However, the line intensity for a given atomic concentration in the sample is only slightly different for the three matrices due to a compensation of the effects produced by the variation of the plasma parameters. This compensation is interpreted to result from a different influence of plasma shielding taking place for each matrix. (C) 2009 Published by Elsevier B.V.