Communicating the value of your intellectual property to wall street

被引：8

作者：

Rose, Chris ^{[1
]}

Cronin, John ^{[1
]}

Schwartz, Rachael ^{[1
]}

机构：

[1] ipCapital Grp, Williston, VT 05495 USA

来源：

RESEARCH-TECHNOLOGY MANAGEMENT | 2007年 / 50卷 / 02期

关键词：

intangible assets; intellectual property; intellectual asset management; corporate valuation;

D O I：

10.1080/08956308.2007.11657428

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Companies and their shareholders stand to benefit from consistently developing and promoting their intellectual property portfolios with a structured IP story. An IP story shows how a company developed IP that supports important products and technologies, with clear linkages from the market opportunities to patents. Companies that follow this approach stand to 1) support higher stock prices, given the incredibly high value placed on intangibles in today's market, 2) maximize return on investment in their IP by supporting strategic technologies that are linked to market needs, and 3) lead the corporate world with best-in-class IP management.

引用

页码：36 / 40

页数：5

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