Expanding the Destination Image: Wine Tourism in the Canary Islands

被引：57
|
作者：
Scherrer, Pascal [1 ]
Alonso, Abel [2 ]
Sheridan, Lynnaire [3 ]
机构：
[1] Edith Cowan Univ, Ctr Ecosyst Management, Perth, WA, Australia
[2] Auburn Univ, Sch Hotel & Restaurant Management, Auburn, AL 36849 USA
[3] Edith Cowan Univ, Sch Mkt Tourism & Leisure, Perth, WA, Australia
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2009年 / 11卷 / 05期
关键词：
winery operators; mass tourism; areas of concern; yield; local produce; INDUSTRY;
D O I：
10.1002/jtr.713
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Tourism to the Canary Islands is centred around competitively priced holidays focused on the sun and beach mass tourism experience. A restructure of the islands' wine industry offers opportunities for developing new tourism alternatives based on gourmet products and traditional landscapes. This paper examines the potential of wine tourism from winery operators' perspectives. Challenges to overcome in the development of a successful sustainable local wine tourism industry include the need for expansion of the destination image to reflect the region's wine-making history and scenic qualities; a shift towards independent high-yield travellers; and reintroducing local produce in the mass tourism product. Copyright (C) 2008 John Wiley & Sons, Ltd.
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页码：451 / 463
页数：13
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