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Research on O2O Model of Fresh Products
被引：0
|作者：
Qin, Bowen
[1
]
Hou, Hanping
[1
]
机构：
[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing, Peoples R China
来源：
关键词：
fresh products;
O2O model;
e-commerce;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This paper, based on the theories of O2O and fresh products, analyzes the advantages of O2O model on fresh products. And then, it points out the problems of domestic fresh products O2O model. The final part classifies fresh products into four categories according to two dimensions of value-added and the difficulty of e-commerce and proposed corresponding O2O model.
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页数：4
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