Profit-Driven Corporate Social Responsibility as a Bayesian Real Option in Green Computing

被引:6
|
作者
Herath, Hemantha S. B. [1 ]
Herath, Tejaswini C. [2 ]
Dunn, Paul [3 ]
机构
[1] Brock Univ, Dept Accounting, Goodman Sch Business, Taro 240,1812 Sir Isaac Brock Way, St Catharines, ON L2S 3A1, Canada
[2] Brock Univ, Dept Finance Operat & Informat Syst, Goodman Sch Business, Taro 322,1812 Sir Isaac Brock Way, St Catharines, ON L2S 3A1, Canada
[3] Brock Univ, Dept Org Behav Human Resources Entrepreneurship &, Goodman Sch Business, Taro 414,1812 Sir Isaac Brock Way, St Catharines, ON L2S 3A1, Canada
关键词
Corporate social responsibility; Green computing; Investment decisions; Real options; Bayesian decision framework; INFORMATION-SYSTEMS; ENVIRONMENTAL PERFORMANCE; FINANCIAL PERFORMANCE; RISK-MANAGEMENT; SUSTAINABILITY; ETHICS;
D O I
10.1007/s10551-017-3705-1
中图分类号
F [经济];
学科分类号
02 ;
摘要
The idea that socially responsible investments can be viewed in terms of real options is relatively new. We expand on this notion by demonstrating how real option theory, within a Bayesian decision-making framework, can be used by managers to help when making green technology investment decisions. The Bayesian decision framework provides a more flexible approach to investment decision making because it adjusts for new information. Responding to a call for multidisciplinary and multifaceted research in environmental sustainability, this paper integrates ethics, finance, and information technology by viewing investments in environmentally friendly technology as a profit-driven CSR real option. Our model provides managers with the analytic tool needed to make the business case for CSR initiatives providing an opportunity for firms to create economic, social, and ecological solutions that benefit all stakeholders. The practical applicability of our model is demonstrated in an illustrative case scenario based on real data.
引用
收藏
页码:387 / 402
页数:16
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