The ethnographer's method

被引：1

作者：

Arnould, EJ ^{[1
]}

机构：

[1] Univ Nebraska, Lincoln, NE 68583 USA

来源：

JOURNAL OF MARKETING RESEARCH | 2000年 / 37卷 / 02期

关键词：

D O I：

10.1509/jmkr.37.2.279.18736

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：279 / 280

页数：2

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