The Impact of Market Use of Consumer Generated Content on a Brand Community

被引：0
|
作者：
Muniz, Albert M. [1 ]
Schau, Hope Jensen [1 ]
机构：
[1] Depaul Univ, Chicago, IL 60604 USA
来源：
ADVANCES IN CONSUMER RESEARCH VOL XXXIV | 2007年 / 34卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：644 / 646
页数：3
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