Research on the Evaluation of Customer Satisfaction in B2C E-commerce Enterprises

被引：0
|
作者：
Cai Huali [1 ]
Jiang Yawei [1 ]
Song Heliang [1 ]
机构：
[1] China Natl Inst Standardizat, Qual Management Branch, Beijing, Peoples R China
来源：
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON MECHATRONICS AND INDUSTRIAL INFORMATICS | 2015年 / 31卷
关键词：
B2C; E-commerce; customer satisfaction;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This paper, by using Chinese customer satisfaction index evaluation model, conducted research on the evaluation of customers' satisfaction towards B2C E-commerce enterprises and presented the customer satisfaction evaluation results for six enterprises with higher market occupation. The evaluation results indicate that Jingdong ranked top (77.6 points), followed by Amazon and Meituan, and Taobao was listed in the last place with 74.2 points. Also, the paper made an analysis of major evaluation indexes.
引用
收藏
页码：202 / 205
页数：4
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