Search Engine Optimization for the Website of a South African Organization as an Internet Marketing Strategy

The increasing Internet users and Web's billion searches per day suggest one should take advantage of online activities, and with the correct Internet marketing strategy/method, one could drive some of those users to one's own website and making them customers. One major problem with Internet marketing could be that online companies either have incorrect Internet marketing strategies or that their strategy is just old and out-dated. A problem with athealth.co.za website is that there's no Internet marketing strategy in place. They have a little bit of Search Engine Optimization (SEO), but it's old and out-dated. Google and other major Search Engines changes their algorithm from time to time and a website's strategy should change accordingly. Not only does the Search Engines change but the way the internet works and how content are being shared also changes in a short period of time. Towards determining a successful Internet marketing strategy for athealth.co.za website, this study established criteria for evaluating and executing their Search Engine Optimization strategy.