The exploration of internet marketing strategy by search engine optimization: A critical review and comparison

被引：0

作者：

Chen, Chen-Yuan ^{[1
,2
,3
,4
]}

Shih, Bih-Yaw ^{[1
,2
]}

Chen, Zih-Siang ^{[5
]}

Chen, Tsung-Hao ^{[6
]}

机构：

[1] Natl Pingtung Univ Educ, Dept Comp Sci, Pingtung 90003, Taiwan

[2] Natl Pingtung Univ Educ, Grad Sch Comp Sci, Pingtung 90003, Taiwan

[3] Natl Kaohsiung First Univ Sci & Technol, Doctoral Program Management, Kaohsiung 811, Taiwan

[4] Natl Cheng Kung Univ, Global Earth Observat & Data Anal Ctr, Tainan 701, Taiwan

[5] Natl Sun Yat Sen Univ, Dept Comp Sci & Engn, Kaohsiung 80424, Taiwan

[6] Shu Te Univ, Dept Business Adm, Kaohsiung 82445, Taiwan

来源：

AFRICAN JOURNAL OF BUSINESS MANAGEMENT | 2011年 / 5卷 / 12期

关键词：

Internet marketing; search engine optimization; social networking sites; search engine; searching keywords; NONLINEAR STRUCTURAL SYSTEMS; LOGISTIC-REGRESSION MODELS; 2-LAYER FLUID SYSTEM; TIME-DELAY; SOLITARY WAVE; FUZZY CONTROL; STABILITY CONDITIONS; ROBUSTNESS DESIGN; OCEANIC STRUCTURE; PERFORMANCE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the rise of internet, internet marketing has become an important issue, for increasing internet business competitiveness. Recently, SEO (search engine optimization) techniques have become one important technique for improving website ranking. Meanwhile, social networking sites are getting more and more popular. Using keywords effectively can secure a higher ranking website, and increase site traffic and popularity. In this paper, knowing how to implement the web site SEO actions effectively and use the power of internet community to enhance the site's visibility and exposure can help the internet business marketing. Using the SEO, supported by social networking sites, can contribute to the overall site traffic and improve interaction with customers.

引用

页码：4644 / 4649

页数：6

共 50 条

[1] The Application of Search Engine Optimization in Internet Marketing
Andonov, Aleksandar D.
2020 55TH INTERNATIONAL SCIENTIFIC CONFERENCE ON INFORMATION, COMMUNICATION AND ENERGY SYSTEMS AND TECHNOLOGIES (IEEE ICEST 2020), 2020, : 37 - 41
[2] Search Engine Optimization for the Website of a South African Organization as an Internet Marketing Strategy
Otto, Reinhard O.
Dehinbo, Johnson O.
INTERNATIONAL MULTICONFERENCE OF ENGINEERS AND COMPUTER SCIENTISTS, IMECS 2012, VOL I, 2012, : 620 - 625
[3] The Application of Search Engine Optimization for Internet Marketing: An Example of the Motel Websites
Ho Li-Hsing
Lu Meng-Huang
Huang Jui-Chen
Ho Hui-Yi
2010 2ND INTERNATIONAL CONFERENCE ON COMPUTER AND AUTOMATION ENGINEERING (ICCAE 2010), VOL 1, 2010, : 380 - 383
[4] The Role of Search Engine Optimization in Search Marketing
Berman, Ron
Katona, Zsolt
MARKETING SCIENCE, 2013, 32 (04) : 644 - 651
[5] Optimal search engine marketing strategy
Sen, R
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2005, 10 (01) : 9 - 25
[6] RETRACTION: An Empirical Study of an Internet Marketing Strategy for Search Engine Optimization (Retraction of vol 23, pg 528, 2013)
不详
HUMAN FACTORS AND ERGONOMICS IN MANUFACTURING & SERVICE INDUSTRIES, 2016, 26 (02) : 294 - 294
[7] How Does Search Engine Optimization Affect Outcomes of Electronic Marketing Strategy?
Aryshandy, Gita
Fernando, Yudi
Dharmaputra, Rayina Triningsih
Ikhsan, Ridho Bramulya
Wahyuni-TD, Ika Sari
3RD INTERNATIONAL CONFERENCE ON CYBERNETICS AND INTELLIGENT SYSTEMS (ICORIS 2021), 2021, : 379 - 384
[8] Brand positioning strategy using search engine marketing
Dou W.
Lim K.H.
Su C.
Zhou N.
Cui N.
MIS Quarterly: Management Information Systems, 2010, 34 (SPEC. ISSUE 2): : 261 - 279
[9] BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING
Dou, Wenyu
Lim, Kai H.
Su, Chenting
Zhou, Nan
Cui, Nan
MIS QUARTERLY, 2010, 34 (02) : 261 - 279
[10] In Search of Search Engine Marketing Strategy Amongst SME's in Ireland
Barry, Chris
Charleton, Debbie
E-BUSINESS AND TELECOMMUNICATIONS, 2009, 48 : 113 - 124

← 1 2 3 4 5 →