Factors Affecting Edmodo Adoption as Online Learning Medium

The rapid advancement of internet based social network application has triggered many innovations, one of the most distinguished internet facilitated application in teaching learning is Edmodo. Ciputra University has started the use of Edmodo as the Online Learning Medium where lecturers and students may interact and exchange information regarding class materials. The use of Edmodo has helped increasing effectiveness in lecturers-students interaction, however the adoption remains varied. This study utilizes Technology Acceptance Model (TAM) with several antecedents including Personal Innovativeness, Cognitive Absorption, Perceived Playfulness and Computer Self-Efficacy. The population of this study are second and third year students of Ciputra University, which consisted of 1466 active students, hence the sample size (Confidence Level = 95 %, Margin of Error = 5 %) was determined as 306 students. The result suggests all lecturers who want to use Edmodo to pay more attention to Perceived Playfulness as significant determinant to the adoption of Edmodo for better lecturers-students online interaction.