Tour guide performance and sustainable visitor behavior at cultural heritage sites

被引：41

作者：

Alazaizeh, Mohammad M. ^{[1
]}

Jamaliah, Malek M. ^{[1
]}

Mgonja, John T. ^{[2
]}

Ababneh, Abdelkader ^{[3
]}

机构：

[1] Univ Jordan, Dept Tourism Management, Aqaba, Jordan

[2] Sokoine Univ Agr, Dept Tourism & Recreat, Morogoro, Tanzania

[3] Yarmouk Univ, Dept Tourism & Travel, Irbid, Jordan

来源：

JOURNAL OF SUSTAINABLE TOURISM | 2019年 / 27卷 / 11期

关键词：

Tour guide; sustainable behavior; visitor experience; satisfaction; Petra; Jordan; ENVIRONMENTALLY RESPONSIBLE BEHAVIOR; PLACE ATTACHMENT; SERVICE QUALITY; SATISFACTION; MANAGEMENT; EXPERIENCE; INTENTIONS; ECOTOURISM; KNOWLEDGE; DETERMINANTS;

D O I：

10.1080/09669582.2019.1658766

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Using structural equation modeling, this study investigates how tour guide performance influences visitors' sustainable behavior at cultural heritage sites by examining the mediating effects of visitor experience and satisfaction. The structural model was tested on a sample of 390 visitors at Petra Archaeological Park in Jordan. Tour guide performance was found to have a significant direct and indirect effects in enhancing visitor sustainable behavior. Moreover, the findings showed that visitor experience and satisfaction significantly mediates the relationship between tour guide performance and visitor sustainable behavior. This research contributes to our understanding of the tour guide role in maximizing visitors' appreciation and enjoyment, and minimizing their negative impacts on heritage sites. Managerial implications are discussed in light of the empirical findings.

引用

页码：1708 / 1724

页数：17

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