PLANNING MARKETING STRATEGIES IN NON-PROFIT ORGANIZATIONS - PRESENTATION OF THE DIRECT RESEARCH RESULTS

被引：0

作者：

Kwak, Wioletta ^{[1
]}

机构：

[1] Natl Louis Univ Registered Off, Wyzsza Szkola Biznesu, Dept Mkt, Nowy Sacz, Poland

来源：

BUSINESS AND NON-PROFIT ORGANIZATIONS FACING INCREASED COMPETITION AND GROWING CUSTOMERS' DEMANDS, VOL 11 | 2012年 / 11卷

关键词：

marketing planning; marketing strategy; non-profit organization; NPO; marketing of non-profit organizations; non-government organizations; social mission; stakeholders;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The aim of this paper is to present the issues connected with planning marketing strategies by non-profit organizations. The paper presents selected results of direct research conducted in 2009. The survey covered private non-profit organizations (non-government organizations) in three provinces: Malopolska, Podkarpacie and Silesia. The presented results of the research concern the mission and goals of organizations, planning their activities (including marketing activities) and foundations on which marketing strategies are based.

引用

页码：187 / 196

页数：10

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